Revolutionary? Milan 23-24 Home Kit Released - Numbers Poorly Visible on TV

OFFICIAL

Jun 4, 2023

by Chris

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Update: Milan debuted their 2023-2024 home kit on the final matchday of the 2022-23 Serie A season. The on-pitch impression was not optimal for TV viewers, as highlighted by @rupertalbe - the black numbers were barely visible in the broadcast.

It is not yet known if the Serie A organizers have noted the poor visibility of Milan's black kit numbers. It seems possible that Milan will use white names and numbers for the 2023-2024 season.

AC Milan 2023-2024 Home Kit - On-Pitch

AC Milan 2023-2024 Pre-Match Jersey - Plain Sleeves & Back

Milan's new 2023-2024 home shirt was released this morning, Thursday, June 1, 2023. It has a revolutionary design that confirms the previous rumors.

Milan 23-24 Home Kit

The Puma Milan 2023-2024 jersey has the team's most classic color combo - red and black - but a revolutionary design.

Milan's "23-24 Home Kit Combines Tradition and Innovation"

The traditional red and black stripes, symbolic of the Rossoneri brand, have been reinvented to feature a repeating tonal graphic celebrating the city's vibrant energy, the Club's legacy, and its central role within the ever-evolving community. The stripes now create a repeating 'M' down the center of the shirt, representing the city of Milan and the progressive nature of the Club.

The Milan 2023-2024 home shirt also features a black v-neck collar, black cuffs and sleeve trims, and proudly displays "AC MILAN" on the back of the neck.

Sempre ℳ, sempre ℳilan ❤🖤

Introducing the 2023/24 #ACMilan x @pumafootball Home Kit

#MilanXMilan #SempreMilan pic.twitter.com/KHmAhhE5Ev
— AC Milan (@acmilan) June 1, 2023

To celebrate the launch of the Milan 2023-2024 home kit, Puma and AC Milan have released a video featuring the men's and women's team players, showcasing the shirt's key design element - the "M" connecting the Club and the city, alongside iconic views of Milan illuminated in red and black to symbolize the passion for Milan worldwide.